Groww

Your partner for online investment and forging a culture of search engine excellence

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Groww customers are at the core of everything we do. Helping organizations create a continuous state of digital excellence isn't possible without an incredible team.

+176%

Increase in organic search traffic

+15%

Increase in indexed pages

+87%

Increase in referring domains

Backstory

The client faced a plateau in organic traffic and needed better search engine visibility for highly competitive automotive keywords. There was a need for higher conversion leads in a saturated used-car market.

Problem Statement

We analyzed the website & current status and implemented the following:
• Improved the UI/UX of the website to enhance the user buying journey.
• Improved the quality of content across website pages and blog sections.
• Published content on high-authority guest blogging websites to build domain authority.
• Developed new pages targeting specific automotive industries and car models.
• Regularly fixed webmaster errors to maintain overall site health.

The Challenge

The objective was to scale the digital footprint of a massive automotive platform:
• 10.66% increase in organic traffic on the site.
• 84.17% increase in indexed pages across the domain.
• 42.31% increase in referring domains to build authority.
• 4.46% increase in ranking organic keywords.
• 10.6% organic traffic growth achieved between July 2024 and July 2025 (with consistent month-over-month growth).

Backstory

The client was experiencing limited organic reach and search engine visibility for high-volume financial terms, which resulted in a slower acquisition of new investment accounts.

Problem Statement

We analyzed the website's current status and implemented the following strategic solutions:
• Fixed technical SEO issues to improve the indexing of high-intent financial calculators.
• Improved the UI/UX design to streamline the transition from educational content to active trading.
• Elevated the quality of content across all investment and mutual fund pages.
• Published high-quality content on high-authority guest blogging platforms to build domain trust.
• Developed new industry-specific pages to target emerging stock market and SIP trends.
• Conducted regular maintenance to fix webmaster errors and improve site health.

The Challenge

Our primary goal was to dominate the online investment sector and achieve measurable growth across key search metrics:
• 176.24% Increase in organic traffic on the site.
• 15.22% Increase in indexed pages across the domain.
• 86.99% Increase in referring domains to boost search authority.
• 176% Organic traffic growth during the first active SEO phase (November 2024 – November 2025). (Organic traffic trends continue to increase month-over-month.)

Organic traffic increased by 182.18% during the first active months of SEO (September – December 2019)

(Organic traffic trends continue to increase month-over-month.)

How We Achieved 176% Organic Growth

In this case study, you’ll learn how these strategies were applied to Groww, an online investment platform that grew from 12 million to over 33 million monthly visits. We solved critical visibility problems by securing #1 rankings for highly competitive keywords such as “best mutual funds in India” and “mutual fund SIP calculator.”

176%

Total increase in organic traffic, establishing Groww as a market leader in the fintech space.

87%

Increase in referring domains, raising the site’s Domain Rating (DR) from 69 to 77.

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